Dear Viiv, we’ve fixed your AIDS 2018 ‘letter’.

We thought ViiV’s large, expensive advert outside AIDS 2018 in Amsterdam needed some re-working.
Such a shame to spend all that money and only realise once it’s gone up that there’s a few typos. We feel for you.
As ViiV executives are likely to be on a yacht, spending time at one of their plush holiday homes, or busy somewhere spinning some PR, we thought we’d fix it for you. You’re welcome.

Dear ViiV,

Fair warning.

We’re not going anywhere.

Whatever underhand moves you throw at us, we’ll come back stronger.

More determined to stop your profit-driven tactics that result in millions of unnecessary deaths.

More determined to advance the partnerships that fight what you are and what you do, and one day we will eradicate your barriers to fair HIV treatment altogether.

So, fair warning. Your days are numbered. We’re here until your deadly monopolies aren’t.

Sincerely, the global treatment activist community.


Original text:

Dear HIV & AIDS
Fair warning.
We’re not going anywhere.
Whatever you throw at us, we’ll come back stronger.
More determined to advance the science and the partnerships that fight what you are and what you do, and one day we will eradicate you altogether.
So, fair warning. Your days are numbered. We’re here until you aren’t.
ViiV Healthcare. Proud to support AIDS 2018

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